Our Story

Chapter 01

A friendship
overflowing
with purpose.

Before we were business partners, we were two friends who believed that celebrating life is an act of love and gratitude.

• Two friends. Two strands. One vision.

• Michele & Roberta

•Two friends. Two strands. One vision.

• Michele & Roberta

• Two friends. Two strands. One vision.

• Michele & Roberta

Woven through
shared dreams.

Our story has been woven through shared dreams and an unwavering faith in Christian values, which have taught us that "a threefold cord is not easily broken."

Lead Events was born from a friendship overflowing with purpose. The imagery of the threefold cord is the heart of everything we do: it represents the union of our clients' dreams, our meticulous care, and the presence of God, who gives meaning to every detail.

For us, planning is more than just organizing steps; it is about preparing, with heartfelt devotion, the place where precious memories will be kept. We believe that everything whether it is the beginning of a life together, the milestone of a 16th birthday, or the strengthening of a corporate vision starts with planning done from the soul.

Serving with order and zeal is our way of ensuring that peace flourishes in every celebration. By intertwining our dedication with your projects, we take on the mission of being the strand that brings security and ease, allowing you to be fully present in your moment.

At Lead Events, we cherish the foundation of unforgettable experiences, with the watchful eye of those who know that when the base is built with integrity and love, the result is a celebration that lives in the heart forever.

The hands
behind every detail.

Two planners, one studio. Each celebration we hold is built on complementary strengths and a shared belief that the smallest details carry the greatest weight.

Roberta

Co-founder · Ceremonial Lead

With over 20 years of experience, Roberta has built her career in the events industry based on remarkable experiences. Throughout this journey, she has had the opportunity to learn from top-tier professionals, refining her eye for detail, sophistication, and excellence. Roberta works directly in the interpersonal support of clients, guiding them with sensitivity and attention throughout the entire journey of couples, debutantes, and hosts until the day of the event. Her role is to ensure that each stage unfolds smoothly, easily, and securely. With a degree in Business Administration with an emphasis in marketing and currently pursuing an MBA in Event Management, Roberta combines strong interpersonal relationships with couples and families, impeccable organization, strategic leadership, and sensitivity in customer service.

Michele

Co-founder · Creative Direction

Michele is responsible for the creative, strategic, and operational direction of Lead Events, conducting each project with a refined eye for aesthetics, organization, and experience. Her career spans years in the worlds of fashion, hospitality, and high-end events. With a strong background in Architecture and Interior Design, Michele transforms concepts into sophisticated and intentional environments, creating scenographies that combine identity, functionality, and emotion. In addition to visual creation, she is involved in strategic planning, operational coordination, and financial management of events. Her purpose is to lead events that go beyond aesthetics, creating memorable, well-structured, and truly meaningful experiences.

Three strands.
One unbreakable cord

Our icon holds three symbols — a cord, a door, and a stained glass window. The cord represents the unbreakable bond woven into every celebration we build. The door reminds us that great events should feel like home: warm, welcoming, and free from worry. And the stained glass reflects our commitment to crafting something truly beautiful a celebration seen through a lens of excellence and care.

i.

Cord

The cord of God makes every relationship strong and unbreakable. Each strand carries a different meaning yet all are united by one true center: the Lord. There may be challenges along the way, but Lead Events remains grounded like a rock, because what God joins together, nothing can undo.

ii.

Home | Door

Beautiful events should feel like home: a place of comfort, peace, and belonging where every guest feels welcomed without worry. God dwells within every project, every space, and every heart behind Lead Events, creating an atmosphere filled with warmth, purpose, and grace.

iii.

Windows | Stained Glass

Stained glass windows are artistic compositions crafted from many colorful pieces, each telling meaningful stories through beauty and light. Lead Events is the window through which elegance, excellence, and intentional love are reflected creating celebrations that leave a lasting impression.

Better
together.

When two friends work towards the same goal, work doesn't feel like work; it feels like joy. That's why we've joined our names, our talents, and our vision under the same roof.

Every story starts with a conversation.
We'd love to hear yours.